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Surf City USA®

Trademark Policy Background

Huntington Beach Conference and Visitors Bureau provides Surf City USA® advertising and economic development services that promote the City as a great place to live and visit. The Bureau has filed 15 U.S. Federal Mark applications with the U.S. Patent and Trademark Office and received seven registrations to date.

Trademark Policy Statement

The Bureau's main objectives in officially registering Surf City USA name are to protect the City's reputation and promote a positive City image. The Bureau President is responsible for licensing the Surf City USA brand and a licensing agreement is required for commercial use of this name on products. The Bureau does not permit the use of Surf City™ names in any announcement, advertisement, publication or report if such use in any way implies institutional endorsement of any product or service without permission from the Bureau's Board of Directors.